Stay Ahead with Expert SEO Insights
Latest SEO trends, AI marketing strategies, and industry insights curated from leading experts to help your business grow.
Latest Industry News
Curated articles from Search Engine Land

Google Trends adds Gemini to Explorer page
Google Trends now uses "Gemini capabilities to automatically identify and compare relevant trends for your area of interest," Google wrote.
Personal Intelligence with Gemini connect your searches, email, photos, and YouTube history
This is also coming to Google Search in AI Mode soon, Google added.

A quiet Google Ads setting could change your creative
A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control concerns.

Why 2026 is the year the SEO silo breaks and cross-channel execution starts
AI search relies on consensus across owned, earned, and community sources. This framework shows how SEO can lead cross-functional execution.

10 keys to a successful PPC career in the AI age
The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.

How to optimize content for AI search engines: A step-by-step guide
Learn how AI content optimization helps your website get cited by ChatGPT, Perplexity, and Google AI Overviews.

How brands can respond to misleading Google AI Overviews
AI-driven search can turn forum opinions into 'facts.' Here's your emerging ORM playbook for monitoring, response, and AI visibility

What 107,000 pages reveal about Core Web Vitals and AI search
Core Web Vitals don’t boost AI rankings — except when performance fails badly enough to hurt trust and engagement, this analysis shows.

How to choose a link building agency in the AI SEO era by uSERP
Traditional link building is changing. Here’s how to vet a link building agency for AI visibility, ethical practices, and long-term staying power in 2026.

News publishers expect search traffic to drop 43% by 2029: Report
AI answers are taking clicks from publishers. Media companies warn that Google Overviews and chat experiences are speeding up traffic loss.
Want more SEO insights?
Visit Search Engine Land for the full archive of articles
Explore More Articles