Role covered: Social media coordinator
Social Media Agent
Plans the calendar, drafts the posts and schedules them once you approve.
Turns your products, blog posts and announcements into posts for each channel, keeps a rolling content calendar full, and reports on what worked.
Social Media Agentonline on WhatsApp
- Weekly planning: 2 new products, 1 new article
Agent: I drafted 9 posts for the week: 4 for Instagram, 3 for LinkedIn and 2 for Facebook.
Agent: Each one has an image, an image description and a proposed time.
- Waits for you
Agent: The calendar is ready in one view. Schedule the week?
- Open calendar
- Approve all
You: Approve 8. I rewrote the Thursday post myself.
Agent: Thanks. All 9 posts are scheduled for the week.
- Starts when
- Weekly planning, or new content on your site
- Asks you before
- Every post before it is scheduled
- Works in
- Meta Business Suite
- Buffer
How it works
One run of the Social Media Agent, step by step
Green steps are done by the agent. The yellow step is where you check the work. Press play, or pick a step.
Social Media Agent: one run
Step 1 of 5: Starts
Planning day, or something new is published
Runs weekly and whenever a product or article goes live.
- Handled by
- Your tools
- Touches
- Schedule
- Site feed
Division of work
What the agent takes, and what stays with you
The routine work goes to the agent. The judgment stays with your team.
The agent handles
- A rolling content calendar
- Post copy adapted to each channel
- Choosing and cropping images, and writing their descriptions
- Scheduling at your posting times
- A monthly performance summary
You keep
- Brand voice and what you stand for
- Replies in sensitive conversations
- Final approval of every post
Guardrails
You stay in control of every agent
An agent is a new team member with a narrow job, limited access and a manager. These four rules apply to every one I build.
Approval first
Customer-facing or costly actions wait for a person until you decide a step can run on its own.
Only what it needs
The agent gets its own login with only the access the job needs. No shared passwords.
Full log
Every read, decision and action is recorded, so you can see what it did and why.
Off switch
Pause the agent at any time. Your tools keep working exactly as they did before.
Getting started
From first call to an agent you trust
Every agent starts supervised. It earns more freedom only after it has done the job well on real work.
- 01
Map the job
We write down the task as it is done today: the inputs, the rules, the exceptions and what good looks like.
- 02
Build on your data
I build the agent and test it on real past cases until its work matches your standard.
- 03
Supervised launch
It runs live with every action approved by you, and the rules are tuned on real work.
- 04
Run and improve
Approvals are relaxed where the agent has earned it. I monitor it, report on it and keep improving it.
Questions
About the Social Media Agent
More agents
Agents that work well alongside it
Covers: Customer service representative
Customer Support Agent
Answers routine questions straight away and hands the difficult ones to a person, with the context attached.
- Starts when
- A new ticket, chat or email
- Asks you
- Refunds, exceptions and anything outside policy
- Works in
- Zendesk or Gorgias
- Shopify
- Help centre
Covers: Data entry clerk
Data Entry Agent
Reads documents and enters the data into your systems, then checks its own work.
- Starts when
- A document arrives by email, upload or scan
- Asks you
- Low-confidence fields and failed checks
- Works in
- Google Sheets
- Airtable
- Customer list or accounts
Covers: Bookkeeping clerk
Bookkeeping Agent
Keeps the books current between accountant visits.
- Starts when
- The daily bank feed and incoming receipts
- Asks you
- New suppliers, unusual amounts and the month-end pack
- Works in
- Xero or QuickBooks
- Bank transactions
Put the Social Media Agent to work
Tell me how the job is done today. I will tell you what the agent can take over, what it needs access to, and what should stay with a person.