HQ Hair - E-commerce SEO & Regional Strategy Case Study | Sheryar Shah

Project Overview

Strategic SEO implementation for a premium hair salon in Hong Kong, focusing on regional targeting and multilingual optimization. The project began in January 2024 and quickly achieved significant results.

The Challenge

HQ Hair needed to improve their online visibility across Hong Kong and Taiwan markets while addressing language barriers in their digital strategy. They were struggling to rank for competitive keywords in the beauty industry.

Our Solution

Starting in January 2024, we developed a comprehensive multilingual SEO strategy with regional targeting to capture traffic from both Hong Kong (67%) and Taiwan (21%) markets. Our approach included:

Multilingual content optimization for Cantonese and Mandarin
Regional keyword research targeting Hong Kong and Taiwan
Technical SEO implementation with hreflang tags
Local business listings optimization
Cross-market content strategy

Results

+17%

Organic Traffic

675

Keywords Ranking

67%

Hong Kong Traffic

21%

Taiwan Traffic

"The regional SEO strategy has helped us expand our customer base beyond Hong Kong into Taiwan. The multilingual approach has been key to our growth in both markets."

— Sarah Wong, Marketing Director at HQ Hair

Website Optimization

Our SEO strategy included a comprehensive optimization of the HQ Hair website, focusing on both technical SEO and user experience. We implemented bilingual content optimization to target both Cantonese and Mandarin-speaking audiences, while ensuring the site maintained its premium brand positioning.

Technical Improvements

Implemented proper hreflang tags for language targeting
Optimized site structure for better crawlability
Improved page load speed by 40%
Enhanced mobile responsiveness
Implemented schema markup for rich snippets

Content Strategy

Created region-specific landing pages
Developed bilingual content targeting key services
Optimized meta tags in both languages
Created a blog section with hair care tips
Implemented localized call-to-actions